MenuHedge

For independent restaurants, pubs and cafés

Know what every dish really costs. Price it with confidence.

MenuHedge keeps track of your ingredient prices, works out the true cost and margin of every dish, and tells you when a price needs to change, and why. Built for owners who run the numbers themselves.

The MenuHedge dashboard: ingredients tracked, dishes costed, average food cost, and the dishes that need attention, each marked Flag or Watch.

Screens shown with a sample restaurant.

Who we are

MenuHedge was founded in London with one clear mission: independent restaurants have no simple way to see and protect their margins, and we’re here to change that.

Built for independents

Not a tool for chains with a finance department. Made for the owner who orders, prices and often cooks too.

Plain language

No jargon. Every number comes with what it means for your menu and what to do about it.

Here to help

We help you get set up and we listen. MenuHedge grows from what owners tell us they need.

Who it’s for

If you set your own menu prices, MenuHedge is for you.

Independent kitchens feel every rise in ingredient prices straight away, without the buying power or the finance team that big groups have. That’s who we build for.

Independent restaurants Gastropubs Cafés and brunch spots Bakeries Small restaurant groups

Modern British, French, Italian, Indian, burgers and grills, and more. MenuHedge works with any menu.

What we do

Everything you need to protect your margins, in one place.

All of this works today.

Dish costs

See the true cost of every dish

Build each dish from its recipe and MenuHedge works out what one serving costs you, using the prices you actually pay.

  • Food cost and margin for every dish, worked out without VAT
  • Every dish marked On target, Watch or Flag against your own target
  • Change an ingredient price once and every dish that uses it updates
Dishes and Recipes: each dish with its menu price, cost per serving, food cost, margin and status.
Pricing advice

Know when a price needs to change, and why

When a dish slips below your target, MenuHedge suggests a new price and explains the reason in plain words.

  • Every suggestion stays within limits you set, such as a maximum rise
  • See what a change is worth to you each month, based on your sales
  • Nothing changes until you accept it, and every decision is recorded
A pricing suggestion for a dry-aged ribeye, from £34.00 to £38.95, with the reason, the monthly impact, and Accept, Adjust or Dismiss.
Busy and quiet days

Plan ahead for the days that matter

Bank holidays and the big dates for hospitality are already in your calendar. Add your own local events too.

  • Mothering Sunday, Valentine’s Day, Christmas and more, every year
  • Set how much busier or quieter each day usually is for you
  • Plan temporary prices for a busy weekend without touching your normal menu
The events calendar for December: Christmas party season, Christmas Eve, Christmas Day, Boxing Day and New Year’s Eve, each marked busier.
Sales

See which dishes really make you money

Upload the sales report from your till, whichever till you use, and MenuHedge links it to your dishes.

  • Best sellers, slow sellers and how sales are changing
  • Which dishes are popular and profitable, and which need a rethink
  • MenuHedge remembers how your till names each dish
Dish types from sales: Stars, Workhorses, Hidden gems and Rethinks, with a short tip for each.
Monthly report

Your month, on one page

A clear summary every month that you can download as a PDF, keep, or share with your accountant or business partner.

  • Which ingredients went up and what that cost you
  • The price changes you made and the margin they protected
  • What’s coming up next month and what to do first
The first page of a MenuHedge monthly report: the month at a glance and the ingredient price changes.

A head start for your kitchen

Choose your type of restaurant and start from a list of the ingredients kitchens like yours usually buy.

Bring your own prices

Type them in, or upload a spreadsheet of what you buy and what you pay.

Works on any device

Use it on your laptop in the office or your phone between services.

How it works

Up and running in an afternoon.

Add your ingredients

Start from a typical list for your kitchen, then put in the prices you pay.

Build your dishes

List what goes into one serving. MenuHedge works out the cost and margin.

See where you stand

Spot the dishes below your target and the prices that have gone up.

Decide with confidence

Review clear suggestions. Accept, adjust or dismiss. You stay in charge.

Here to help

Your restaurant, your decisions.

Nothing changes without you

MenuHedge suggests. You decide. Prices only change when you say so, within limits you set.

Your data stays yours

Your prices, recipes and sales are private to your restaurant and stored in the UK.

A real person to talk to

We help you get set up and we’re a message away when you have a question.

What’s next

Where MenuHedge is heading.

These are on our roadmap and not available yet. We’ll build them with the restaurants using MenuHedge.

Coming next

Read invoices and menus from a photo

Snap a supplier invoice or your menu and MenuHedge fills in the details for you to check.

Coming next

Connect your till

Sales flowing in automatically, with no reports to upload.

Later

A price outlook for key ingredients

An early warning when costs like dairy or beef are likely to rise, so you can plan before it hits.

Later

Protection from price rises

We’re exploring ways for restaurants to agree prices ahead of time with suppliers. This will only launch once we have the right regulatory advice in place.

Early access

Be one of the first restaurants on MenuHedge.

We’re opening MenuHedge to a small number of independent restaurants. Tell us a little about yours and we’ll be in touch personally.

  • We help you set up your ingredients and dishes
  • Your feedback shapes what we build next
  • No commitment

Prefer email? Write to us at menuhedge@outlook.com